Fifteen years ago, Phil Baumann, RN, BSN, would have deemed social media efforts useless. Today, he considers himself a father, an employee and a full-fledged Twitter-user, spending 4-5 hours of everyday sending out tweets and gaining followers. Part of his new-found interest in microsharing stems from his fear of being a 50-year-old dad unaware of what his son is doing, Baumann said. But he's also thrilled by the possibilities an application like Twitter presents.
"Twitter is a community in the form of technology; it connects you to another human being," Baumann said. "When you search Twitter, you search the human brain."
In January 2009, Baumann posted a list of 140 Healthcare Uses for Twitter on his Web site. In 23 slides, Baumann makes the case for why "healthcare should be the leader in microsharing," and asks, "why isn't it?" Listen to the podcast to hear more about Baumann's inspiration and why Twitter could be extremely useful in emergency situations.
Right Click Here to download the mp3 file, Phil on his inspiration
Right Click Here to download the mp3 file, Phil on the most urgent healthcare uses of Twitter
Right Click Here to download the mp3 file, Phil on Twitter's global reach
Right Click Here to download the mp3 file, Phil on what healthcare will look like in 2099